SMS Services
An SMS gateway is a telecommunications network facility for sending or receiving Short Message Service (SMS) transmissions to or from a telecommunications network that supports SMS. Most messages are eventually routed into the mobile phone network.
We are a well-established SMS Gateway, acting as a single point of access to the wireless world, and pride ourselves on being able to satisfy the text-messaging needs and wants of businesses in the most affordable manner.
at ExcelsisDeo you are going to come across personalized as well as customized bulk SMS services. We formulate the content of the SMS materials exactly in the same way which is followed by renowned cell phone companies.Our SMS service concist of 3 major solutions
- Promotional Bulk SMS
- Transactional Bulk SMS
- SMS Shortcode service
What is the difference between Promotional and Transactional SMS ?
This is a very common question !! What is the difference between promotional and transactional gateway.Last year TRAI has come up with a category called Transactional SMS to curb the unsolicited communication. Unfortunately, TRAI has not defined what is Promotional SMS category. Therefore, any message apart from transactional sms category is called promotional sms. Over and above, its the content which decides the category of SMS apart from from who is sending SMS. For example, a registered Bank is eligible to send Transactional SMS as per TRAI, however they can can not send any promotional content to their registered customers through Transactional channel.
Example: The following example illustrates the two different type of sms sent by a bank
Transactional: Dear customer your account balance is Rs 102885. Regards. ABC Bank.
Promotional: Now get 9.5% interest on all your fixed deposit. Regards. ABC Bank.
Now that we have defined both the categories, we will compare the features of both the categories:
Transactional SMS
What is Transactional Messages ?
- Information sent to its customer(s) by the Bank or financial institution or insurance company or credit card company
- Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation
- Information from a registered educational institution to parents or guardians of its students;
- Information sent by e-commerce agencies in response to ecommerce transactions made by their customers
- Information sent by a company or a firm or depository participant, registered with Securities and Exchange Board of India (SEBI) or Insurance Regulatory Development Authority (IRDA) or Association of Mutual Funds in India (AMFI) or National Commodity & Derivative Exchange Ltd. (NCDEX) or Multi Commodity Exchange of India Ltd. (MCX) to its clients pertaining to the account of the client
- Information sent by a registered company to its employees or agents or to its customers pertaining to services or goods to be delivered to such customers
Who can send Transactional Messages ?
- Registered Companies
- Registered Banks & Financial Institution
- Insurance Company
- Credit Card Companies
- Registered Education Instituted (Only for sending critical information to parents)
- Airlines & Railway (Only for sending ticket & PNR details to passengers)
- Stock Market DP Info Alerts (Only to opted-in/subscribed customers)
- E-Commerce website sending response to ecommerce transactions made by their customers
- Sender ID for Transactional Messages
- Only 6 Character long Alpha sender ID is allowed for sending Transactional Messages. Sender ID must contain exactly 6 characters (neither less nor more) in upper case and must be convincing enough with respect to industry/brand/service
- Example: LM-ABCDEF ‘L’ stands for the operator code here its “Loop Mobile” ‘M’ stands for the service area here its “Mumbai” ‘-’ is the delimiter ‘ABCDEF’ indicates six alphabets for company or organization sending transactional SMS
Note: Only one Sender ID is allowed per account . Sender ID is subjected to approval.
Message Submission Timings Window :Transactional SMS Gateway is open for 24 hours 365 days
Message Templates
- Transactional SMS gateway works with template based system, you can create any number of message templates from your account. Once your template is approved by us you can start sending transactional messages to all your opted in clients including numbers registered with NCCPR Registry (DND)
- If the template and sender id does not match (including comas and space) with our records sms will not be processed and dropped.
How to Create an Effective SMS service
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