Local SEO is a search engine optimization (SEO) strategy that helps your business get more visible in local search results on Google.
Any business that has a physical location or serves a geographic area can benefit from local SEO. If you do a Google search for important keywords related to your business and a map with 3 listings appears below (also known as a map pack), local SEO can help you grow your business.
This enhanced visibility is achieved through a variety of tasks, such as:
- managing your Google Business Profile;
- developing your reputation;
- optimizing your website;
- building citations;
- monitoring your competitive search landscape;
- monitoring and exploiting changes in Google;
- local link building; and
- spam fighting.
What are the benefits of local SEO?
There are numerous benefits to implementing a local SEO strategy. They include being able to reach more people, drive more conversions, and build your reputation.
When you successfully begin to achieve these outcomes, then it’s natural to expect that your business will grow.
Who needs local SEO?
A number of different business types can benefit from implementing a local SEO strategy, such as:
- local businesses;
- SEO agencies working with local clients;
- multi-location brands and franchises; and
- service-area businesses (SABs).